off the list

The reality of recording, editing, scoring and posting a video everytime I stumble across something ridiculous in the world of direct mail has set in.

It can’t be done. Like getting off a mailing list.

This is not to say there will be no more videos — there’s too much good stuff not to share.

But video is passive by nature, like me.

And if I’ve learned one thing tilting at windmills — you have to be proactive.

Proactively passive?

As the calls, catalogs and comments aliterally piled up, I recognized the need for a better way to manage the unmanageable.

More immediate. More powerful. More marketable.

Welcome to “Off The List: The Blog.”

Real-time updates of my saga — plus insights and info for you to begin your own thankless quest.