Below are some terms* describing of many of the low down, underhanded tactics direct marketers use to separate you from your money and the trees from the Earth:
Baby Comebacks
Low-price offers for a service you have previously canceled — usually because it sucked.
Catalog Overkill
More than 1 catalog per month; multiple catalogs to same address; ridiculous variations: i.e. Pottery Barn, Pottery Barn Kids, Pottery Barn Teens, Pottery Barn Senior
Emotional Spyware
Being put on a mailing list because you received a gift.
Hostage Marketing
Pitching additional goods and services before completing an unrelated customer service request — “Sorry your phone isn’t working. Did you know we also do high-speed internet? Satellite TV?“
Name Serializer
Spreads your personal information through out a vast network of affiliated companies, resulting in a geometric escalation of offers from which there is no escape.
Purge lists
Lists containing the names of (smart) people who have opted out of junk mailings companies are supposed to consult before sending stuff anyway.
* real fake terms. (really)
4 responses so far ↓
1 J. sCREWed // Jan 22, 2008 at 9:53 pm
[…] z-Glossary […]
2 Another reason Ticketmaster is evil. // Jan 24, 2008 at 7:23 pm
[…] z-Glossary […]
3 Ticketmaster Responds // Feb 7, 2008 at 7:01 pm
[…] z-Glossary […]
4 An Offer You Can Refuse. (maybe) // Apr 15, 2008 at 12:36 am
[…] z-Glossary […]
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