off the list

a practical guide to getting off (mailing lists)

off the list header image 3

z-Glossary

Below are some terms* describing of many of the low down, underhanded tactics direct marketers use to separate you from your money and the trees from the Earth:

Baby Comebacks

Low-price offers for a service you have previously canceled — usually because it sucked.

Catalog Overkill

More than 1 catalog per month; multiple catalogs to same address; ridiculous variations: i.e. Pottery Barn, Pottery Barn Kids, Pottery Barn Teens, Pottery Barn Senior

Emotional Spyware

Being put on a mailing list because you received a gift.

Hostage Marketing

Pitching additional goods and services before completing an unrelated customer service request — “Sorry your phone isn’t working. Did you know we also do high-speed internet? Satellite TV?

Name Serializer

Spreads your personal information through out a vast network of affiliated companies, resulting in a geometric escalation of offers from which there is no escape.

Purge lists

Lists containing the names of (smart) people who have opted out of  junk mailings companies are supposed to consult before sending stuff anyway.

* real fake terms. (really)

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